The Product Launch · From a new product to its first sales

Why launches go wrong

A good product can still have a bad launch.

It usually goes like this. The product is ready, a few posts go out, ads run on a small budget with no clear target, and after a month nobody can say whether it worked. The price was guessed, so even the sales that came in did not leave a profit.

A launch needs the dull work done first: who the product is for, what similar products cost, what one sale can cost you in ads and still leave money, and which numbers will tell you in week two whether to push harder or change course. That is what this service does, before a dirham goes on ads.

How it works

From the box to the first sales.

Usually about two months, from our first call to the end of the first month of sales.

A blue toy rocket standing beside a kraft gift box tied with a lime ribbon

Know the market

Who will buy it, who already sells something like it, at what price, and how they advertise. What customers praise and what they complain about in their reviews.

Set the offer and the numbers

The price, the offer and the message, in Arabic and English. The KPIs that say the launch is working: what a sale may cost in ads, the conversion rate to expect, and the sales to hit each week.

Set up the sales

Your store on Shopify, or your listings on Noon and Amazon, with payment, delivery and cash on delivery set up properly. Tracking installed, so every sale is counted once and counted right.

Launch and run the ads

I run the launch ads for the first month, on the platforms that fit the product, and adjust them every week against the KPIs. Then we review the month together and agree the next steps.

Yours at the end

A launched product, and a plan for its first year.

The market check

A short, plain report on your customers, your competitors and their prices, so nothing rests on a guess.

The price and the offer

A price that leaves a profit after ads, delivery and fees, and an offer worth buying.

The KPIs

The numbers to hit, written down before launch, so you know in week two whether to push harder or change course.

A store ready to sell

Shopify, Noon or Amazon set up to sell, with tracking that counts every sale correctly.

The first month of ads

The launch campaigns run and adjusted by me for the first month, with a short report every week.

The plan for the year

What to do in months two to twelve: when to push, what to test, which seasons to prepare for, and the budget for each quarter.

The fit

This works when

The product exists, or the samples are ready
You know where it will be made and how it will be delivered
There is a budget for the launch ads, paid by you to the platforms
You want to sell online, in your own store or on a marketplace

Strongest fit: consumer products, food and drink, beauty, supplements and home brands in the UAE and the wider Gulf, and brands from outside the region launching here.

When it is not the right time

If the product is still an idea, start with the free plan and come back when the samples exist. If there is no budget for ads at all, the launch has nothing to run on, and I will say so before you pay.

The ad budget is separate from my fee, paid by you straight to the platforms. After the first month I can keep running the ads through Monthly Ads Management, or hand everything to your team.

In their words

She has a strong eye for detail, understands the numbers behind the work, and consistently delivers with accuracy and commitment.

Debolina ChakrabortyMarketing and Communication Specialist

Certified by Google, Meta, X, Hootsuite and Meltwater

Enquire

Tell me about the product. I will tell you how I would launch it.

Tell me what the product is, who it is for, where you want to sell it and when you want to launch. I will tell you honestly whether it is ready, and what the launch would look like.

Book a free 15-minute call Or send the details by email

Payment: an invoice before we start, paid by card or bank transfer.

Asma Adel Farag

Performance Marketer · UAE & MENA