The Annual Marketing Plan

Your year of marketing, planned in four quarters.

One plan for the year. A detailed plan for every quarter. A review call every three months.

We start from your sales goal and work backwards: how many customers that means, what each one can cost, which channels and seasons will bring them, and how the budget splits across the year. Then each quarter gets its own plan, with the campaigns, the content and the numbers to hit.

Goals and budgetSeasons and calendarChannelsFour quarterly plansA review every quarter
Enquire · Want me to run it too?

Ready within three weeks of our first call.

Why a whole year

A week at a time is the most expensive way to plan.

Ramadan arrives and the ads go live late, when costs are already at their highest. White Friday comes and nothing is ready. The budget runs out in October. Every month gets decided in a rush, so every month costs more than it should.

A year plan fixes that. You know in January what you will push in March, how to prepare for Ramadan, Eid, summer and White Friday, and how much to keep for each. And because it comes as four quarterly plans, it is detailed enough to act on, and short enough to change when the numbers say so.

What is in the plan

One year. Four quarterly plans.

Delivered as one document and a budget sheet, then walked through with you and your team.

A blue compass on an open map, with a lime pin marking a place
Where you are now

Your sales, your customers, your past campaigns and your competitors, read honestly. What worked, what did not, and why.

The year on one page

Your sales goal turned into marketing numbers: how many customers you need, what each one can cost, and the budget by quarter and by channel.

Four quarterly plans

For each quarter: the seasons and dates that matter, the campaigns, the content themes, the budget and the KPIs to hit.

A review every quarter

At the end of each quarter we check the numbers together on a call, and I adjust the next quarter to what actually happened.

Yours to keep

A plan your team can actually follow.

The plan for the year

Goals, budget, channels and calendar for all twelve months, on a few pages anyone can read.

Four quarterly plans

Detailed enough to act on: what runs, when, on which channel and with what budget.

The season calendar

Ramadan, Eid, summer, back to school, White Friday, National Day and your own dates, with when to start preparing for each.

The budget sheet

The year's budget split by quarter, month and channel, in an Excel file you can update.

The KPIs

The numbers to hit each quarter, and how to check them, so everyone knows what success looks like.

Four review calls

One at the end of every quarter, to compare the plan with what happened and adjust the next one.

The fit

This works when

  • You have been selling for a while and want to grow on purpose
  • You know roughly what you want to sell next year
  • Someone will carry out the plan: your team, your agency, or me
  • You want the budget spent on a plan, not in a rush

Strongest fit: online stores, hotels, consumer brands and institutions planning their next year, in the UAE and the wider Gulf.

Good to know

The plan tells you what to do, when, and with what budget. It does not run the ads or make the content. Your team or your agency can carry it out, or I can run the ads through Monthly Ads Management.

If the business is brand new and has not sold yet, The Product Launch is the better place to start.

In their words
She built our presence on social media from the start, she does our yearly marketing plans and the content plans, and she runs all our ads.
Mohamed KhaledFounder & CEO, Alexa Integrated Solutions
Certified by Google, Meta, X, Hootsuite and MeltwaterGoogleMeta BlueprintX Ads AcademyHootsuiteMeltwater
Enquire

Plan the year once. Stop deciding it every week.

Tell me what you sell, where, and what you want next year to look like. I will tell you what the plan would cover, and when I could deliver it.

Book a free 15-minute call Or send the details by email

Payment: an invoice before we start, paid by card or bank transfer.

Asma Adel Farag
Performance Marketer · UAE & MENA
© Asma Adel Farag. All figures verified and available on request.